Advertising specifications

Our specification page outlines all the key information you’ll need in order to send us your advert in the correct format. If anything is still unclear or you have any questions about the process, please contact a member of the team who will be happy to advise you on best practise.

Download specifications PDF

Website Specifications

Our variety of website advertising options allows you to put an ad of your choice on our top 5 most visited web pages; homepage, visit, exhibit, conference & about. Available formats: JPG, PNG, GIF.

Best practise:

Be clear and concise
Provide a clear call to action
Use high quality visuals
Use smooth animation
Consider your ad on mobile- the same file will be used on different screen sizes, make sure text is visible and legible.

Next Steps
Once you have decided on your ideal advert type, please send your creative to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full prior to publishing.

Dimensions (px):

Email Specifications

Available format: JPG,PNG,GIF

Best practise:

Be clear and concise
Provide a clear call to action
Use high quality visuals
Use smooth animation
Consider your ad on mobile- the same file will be used on different screen sizes, make sure text is visible and legible.

Specs and best practise:

Maximum 600 pixels width (any height).
72dpi for image resolution.
Background images, animated GIFs, videos and image
mapping aren’t supported on all email systems. If used,
ensure you send image files and alternative text.
Only web safe fonts should be used for text e.g. Arial,
Verdana, Helvetica, Tahoma, Trebuchet MS, Times New
Roman.
Minimum legible font size is 12 pixels.
Review your email on multiple devices to ensure responsiveness. We encourage responsive coding.

Dimensions (px):

Social Specifications

Best practise:

Length of post copy is not limited on Facebook, Instagram or LinkedIn, but social sites often cut off text longer than 140 characters with ‘see more’
For Twitter the maximum post length, including hashtags and URls’s, is 280 characters
Hyperlinks are not possible in Instagram post, so take this into account when sending over copy
Videos are also useable on Twitter, Facebook and LinkedIn, maximum video size is 4GB.
You are able to send them over on different captions for each social platform; please ensure you highlight which platform you would like each caption to be associated with, including any links and hashtags.

Asset requirements:

Max Image Size:150KB
Max video size:4gb
Non-animated image formats: JPEG, PNG,.GIF
Animated Image format: .GIF, SWF(Flash),.ZIP (Html5)

Dimensions (px):

PPC Campaign Specifications

As an advertiser, you will need to create the banner ads we upload to search and social networks as part of the audience extension. Here is all the information you need to create static banners, video banners or a combination of both.

Best practise:

Include your brand logo (if using animation, this needs to be on every frame)
Use a clear CTA (call to action)
Include USPs such as prices, promotions and exclusives.
Create variations of your banners e.g. busy conference image and a product image.

Asset Requirement:

Max Size 150KB
Non-animated image format: JPEG, PGN,.GIF
Animated Image format: GIF, SWF (flash),.ZIP (HTML5)
HTML5 Formats: Zip containing HTML and optionally CS, JS, GIF, PNG, JPEG, SVG responsive or standard
Animation length and speed:
Animation length must be 30n seconds or shorter
Animations can be looped, but the animations must stop after 30 seconds
Animated GIF ads must be slower than 5fps
Flash ads must be 24FPs or slower

Size guide
Most common banner sizes: 300×250, 728×90, 970×250, 160×600, 336×280, 468×60, 300×600, 320×50, 320×100, 1200×628, 1080×1920 & 1080×1080

Next steps
If you are launching an audience extension campaign our team will require further information to get the campaign live. When you have confirmed your order, we will send you a short form to complete to ensure its success. The team will review the files you send across and let you know if its suitable for publishing. If you have any questions about the creative specification or file type, please contact your marketing contact.

Dimensions (px):

Leaderboard
Banner = 468x60
Top banner = 930x180
Leaderboard = 728x90
Billboard = 970x250
Skyscraper
Skyscraper = 120x600
Wide skyscraper = 160x600
Half-page = 300x600
Portrait = 300x1050
Square and rectangle
Small square = 200x200
Vertical rectangle = 240x400
Square = 250x250
Triple widescreen = 250x360
Inline rectangle = 300x250
Large rectangle = 336x280
Netboard = 580x400
Mobile
Mobile banner = 300x50
Mobile banner = 320x50
Large mobile banner = 320x100

Video best practise:

Grab attention within the first 2 seconds
Communicate visually so users can understand your message even without audio
Don’t overlay text, logos or button
30 seconds or less.
Uploading different video lengths can help you to tell different stories. But keep the total individual video length under 30 seconds
Animations can be looped, but the animations must stop after 30 seconds
Animated GIF ads must be slower than 5 fps
Flash ads must be 24 fps or slower

Asset requirements:

YouTube must be public
Recommended duration: 15 seconds, 20 seconds, 30 seconds, 60 seconds, 90 seconds.
You can supply one or a number of video files.

Dimensions (px):

1920x1080(16:9)- mandatory
1080x1350 (4:5 ratio) - recommended
1080x1080 (4:4 ratio) - recommended
1080x1920 (9:16 ratio) - recommended
1440x1080 (4:3 ratio)
File types: .AVI, .M4V, .MOV, .MP4, .MP
Recommended duration: 15 seconds, 20 seconds, 30 seconds, 60 seconds, 90 seconds. You can supply one or a number of video files.
File name can’t be longer than 50 characters and only ASCII characters are allowed VAST: Display & Video 360 supports the VAST 2.0, VAST 3.0, and VAST 4.0 specifications.
You can also use VAST wrappers, but we recommend limiting to only 2 wrappers to avoid issues with serving on exchanges